Selling solutions, not just products

摘要

Most distributors think that the concept of selling a solution is a basic, no-brainer way of doing business. Those distributors would be surprised how many of their peers still go about their customer service by selling just their products, and not working and collaborating with their customers to create a more expansive and complete solution. Following are three case studies of different distributor companies who take pride in selling solutions, not just their products.