Fulfilling commitments

摘要

We want our distributors to fulfill their commitment to provide technically expert, personal service to our joint customers. Our commitment to personal service goes all throughout the company, and we need that commitment conveyed through our distribution channel to the end user. Our distributors need to have inside salespeople who speak with confidence about our products. They need to be aware of who the end user is and what their particular needs are. If the end user has a description of the product, we want inside salespeople who identify it and look for a true solution to their problem and not just a quick answer.