How's that for unequivocal? Whenever I ask this question, I generally get plenty of responses from those who wish to argue this point with me. Save your words. I don't budge on this issue, and here's why: Pricing is a strategic marketing decision that salespeople execute tactically. Sales is a function of marketing, not the other way around. Should pricing managers listen to the field and use their input for their decisions? Yes.
展开▼