In the transportation world of today, nearly 30% of trucking capacity sits idle while approximately 20 billion empty highway miles are generated each year. Transportation is a mission-critical industry for the growth of our economy and, as we've seen this year, critical to even maintaining our basic standards of living-but it's also an industry that's crucially under-served by modern technology. Transportation can be a highly reactive and slow-moving industry with inefficiencies that are often compounded by destructive bullwhip effects. It's an industry with players that make considerable margin by creating and protecting information asymmetries, and players who often base their decision-making on gut feelings, past experiences, and established relationships. All this is happening in a world that has already moved to a state where sustainability matters more than ever before, where cost and efficiency are important, and competition is fierce.
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