Clothes Encounters: The Logistics of a Revolving Closet

摘要

High-end women's fashion is a fickle thing. Fads fade, styles come and go, and tastes turn with every new season. It's an industry where clothing companies create demand-designing new fashions, generating hype, and selling to that. It's all about the push, not the pull. While demand responsiveness is still important, manufacturers and retailers place greater emphasis on mining sales data and divining consumer likes and dislikes. The fashion industry is also unique because e-commerce doesn't come easy. While virtual storefronts present another channel to deliver Fifth Avenue window displays through a Windows browser, one critical challenge remains-making sight-unseen shopping less risky. In this regard, brick-and-mortar retailers will always have an edge when it comes to customer service. Women's couture, in particular, depends as much on the experience of touching and feeling garments as it does swiping a credit card.