What if your in-plant could help your parent organization strengthen its corporate identify and brand recognition, while improving the perceived value of your operation and generating thousands in additional revenue? Would you take action or just let the opportunity pass to some other department? These are exactly the benefits in-plants are realizing by selling promotional products to their customers — items like pens, caps, mugs, and magnets, personalized with logos or group names. In-plants take the orders, buy the items from outside suppliers and add a slight markup. Already 25% of in-plants are doing this, according to IPI research.
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