Sueddeutsche Zeitung works with special forms of advertising

摘要

In recent years, Suddeutsche Zeitung has developed and applied a number of special advertising forms, using materials and formats not previously commonplace in the daily newspaper sector. The offering includes ads printed on transparent paper or the use of metallic or scented inks. To introduce these special advertising forms to agencies and customers, the newspaper has produced an advertising special with a booklet presenting all the advertising forms that can be produced at the SV printing centre in Stein-hauscn.