What's going on at the Expo?

摘要

Find out why programmatic advertising is revolutionising the digital advertising ecosystem and how it can help to contribute to your bottom line. Mobile news penetration will soon overtake desktop in many countries, yet ad spend and revenue lag behind. Hear how some publishers are monetising mobile. Learn how to find unmet customer needs and frustrations; gain confidence in your digital strategy; learn how to de-risk and pre-test future products and services; network with innovators; and develop a culture of innovation in your organisation. This trend is bringing in big revenues for publishers who are getting it right. And that's the trick: How to get native right. Join us and find out.