Information Flow and Marketing System for Flower Traders of West Bengal: A Survey in Kolaghat Flower Market, Purba Medinipur

摘要

Purpose: The main purpose of this survey is to understand the opinion of flower traders of West Bengal on the issues related to Floriculture Information System. To explore the marketing system of flowers in the district of Purba Medinipur in West Bengal the survey is conducted at Kolaghat Flower Market. Methodology: A survey was conducted to investigate the ground reality of flower trading in Purba Medinipur district of West Bengal. By interview and live recording the data was collected. Findings: Findings are drawn based on analysis of gathered data in the survey. The data related to the marketing pattern of flower traders, information flow in the flower market, day to day business strategy of flower traders, exploiting role of intermediaries, poor infrastructural condition of flower market are collected and presented in this paper. Value: This paper tries to present the current scenario of flower markets in West Bengal which would help to develop Floriculture Information System in turn.