Behind the Scenes of Women's Broadcast Ownership

摘要

Women in the United States own fewer than 6% of radio and television stations. This qualitative study had the dual goals of gaining a better understanding of (a) how women owners of radio and television companies enter the U.S. broadcast market, stay in the market, and contribute to their communities; and (b) how communication policy, economics, and sexual politics exclude women from ownership. Surveys and interviews with 40 participants (owners and experts) found more women inheriting stations than able to buy them. In addition, those who manage their own stations hold strong values of community service even in the face of great economic challenges. Experts said that women broadcast owners operate in a hostile regulatory environment and in an industry that blocks women from gaining experience and access to capital to prepare and successfully compete for ownership. Recommendations are offered for removing these barriers.View full textDownload full textKEYTERMSbroadcast ownership, gender and media, women and broadcasting, women and media ownershipRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/10646175.2011.546740