Loews Launches Campaign To Highlight Luxury Positioning

摘要

After 18 months of work on its physical product and employee training, Loews Hotels is launching an ambitious brand image ad campaign across various media designed to call attention to the company's new positioning, which is now more in line with the luxury market than the upper-upscale market. "Our positioning has increased, and we think the timing is perfect to go into the marketplace and talk about why the brand is relevant to the luxury traveler," says Jane Mackie, vice president of marketing and brand strategy.