Market Evaluation, 'Right-Sizing' Key To Spa Success

摘要

In late 2006, about 40% of luxury and upscale hotel projects under development in the U.S. included spa facilities, according to a report by Price-waterhouseCoopers. Today, that percentage is almost certainly more than half, and probably ought to be nearer to 100%, depending on the projects' sizes, locations and business mixes. No doubt the majority of 150-plus-room upscale or luxury projects likely could support at least a small spa, says Chris White, senior vice president of planning and design services for Rock-ville, Maryland-based WTS International, a spa and leisure facility consulting firm.