Spotlight Shines On Blue Tree's New Brand

摘要

Recognizing an opportunity in Brazil's underdeveloped budget sector, Blue Tree Hotels President Chieko Aoki is launching a contemporary economy brand called Spotlight Hotels by Chieko Aoki. The first hotel is set to open this month in Sao Paulo and Aoki says she plans to have five hotels in operation by the end of the year in primary markets of Brazil. She wants an additional 10 hotels by the end of 2010 across Latin America.