Algarve Resort Hires Director Of Cultural Authenticity

摘要

Aiming to boost its authenticity with luxury travelers seeking authentic Portuguese culture, Vila Vita Parc Resort & Spa in Portugal's Algarve region has created the position of director of Portuguese hospitality.rn"Our goal is to infuse the guest experience at Vila Vita with cultural authenticity and genuine hospitality so guests depart with an appreciation and understanding of Portuguese traditions and a desire to return," says Luis Fernandes, CEO of the resort's parent company, Vila Vita Portugal. "This is a unique position in the hotel industry that will help to position Vila Vita as the cultural voice of the Algarve." Manuela Felgueiras takes on the role of guests'"Portuguese best friend" while they are at the resort, acting as a sort of dedicated cultural concierge. She might help coordinate dinner featuring the favorite meal of famed navigator Vasco da Gama, for instance, or listen to Portuguese singer Mariza while sipping one of the region's fine wines.