VILLAGE VOICE

摘要

Robert Cook was born and raised in a hotel in Aberdeen, Scotland, and from there took leadership roles at a list of hotels -primarily in the United Kingdom -most recently as chief executive of Malmaison and Hotel du Vin. In mid-January Cook became CEO of Warrington, U.K.-based De Vere Village Hotels, which boasts 26 U.K. hotels owned and operated by De Vere Group. Cook, 46, has big plans for the 3-star Village: In addition to opening 15 to 20 new-build properties over the next five years, Cook wants to boost the hotels' rate, which he says currently averages £60 (US$96), 25% thanks to guestroom enhancements including bigger flatscreen televisions and better beds.