FLEDGLING PHILANTHROPISTS

摘要

Whatyoung people may lack in experience they can make up for in spirit, and to demonstrate that, Montage Hotels & Resorts for the second straight year is honoring young humanitarians -13-to 17-year-olds making impactful changes in their communities. The Montage Memory Makers contest began last year as a way to mark the Laguna Beach, California-based company's 10th anniversary, explains PR Director Alyssa Bushey. The initiative awards five winners a US$10,000 college scholarship. Last year around 200 entrants submitted a short essay and an optional video online to enter the contest, and this year that number grew to more than 500. Montage also received almost2 billion media impressions thanks to the program, according to Bushey. Winners have included 14-year-old Lulu Cerone, who founded LemonAid Warriors to use lemonade stands to help Haitian earthquake victims. This year's judges included Montage CEO Alan Fuerstman; PremalShah of Kiva.org, which aims to connect people through lending to alleviate poverty; Charles Best of DonorsChoose.org, which addresses educational equality; and Darell Hammond of KaBoom, which focuses on bringing active playto all kids. Plansto continue the contestnextyearare underway.