GRANDE DAME'S FRESH LOOK

摘要

What does a hotel company have to do to connect with the younger generation? AccorHotels is giving them a seat in the boardroom. To integrate younger managers' perspectives into strategic objectives, a shadow board comprising 13 managers was formed, explains Arantxa Baison, director of talent and culture. "Extremely young and digital natives," they are all under age 35 and diverse in background, geography and expertise: half men, half women, including a GM in Paris, a CFO in the Middle East, an F&B director in Bangkok, a legal coordinator in Latin America and a corporate director in North America, among others, serving 18-month stints (their names are not publicized, to minimize distraction and poaching). Required to collaborate, they are assigned disruptive and innovative projects, including some work on the new, blended co-living Jo&Joe brand.