Radisson Hotel Group's new multi-brand, mobile-first website better positions the company to capture business for its eight brands. The one-stop site creates a stickier booking experience, integrates the loyalty program and cross-promotes the entire portfolio of more than 1,100 hotels.A single platform, which debuted in July, has replaced 10 individual websites - one for each of Radisson's eight brands, one for the Artotel brand managed by PPHE Hotel Group, and one for Radisson Rewards. One mobile app, to be launched later this year, will replace six existing apps.
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机译:Radisson Hotel Group的新型多品牌,移动式首位网站更好地占据了公司八个品牌的业务。一站式网站创造了一个贴纸的预订体验,整合了忠诚度计划,并交叉促进了超过1,100多家酒店的整个投资组合。一个单一平台,在7月份首次亮相,已更换10个个人网站 - 每个Radisson的八个品牌,一个由PPHE Hotel Group管理的Artotel品牌,一个用于Radisson Rewards。一个移动应用程序,将于今年晚些时候推出,将替换六个现有的应用程序。
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