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摘要

How does a brand keep its integrity and DNA in this time of mergers and acquisitions? In the view of HOTELS blogger Anna Bjurstam - whose own company, Six Senses, was snapped up earlier this year by IHG - the key for future brands is to not look at what is probable but to what is possible. Luxury is an art that requires creativity and a supportive culture in order to flourish and evolve. Hospitality giants who hope to capture that creativity - and capitalize on it - must be mindful with the treasures that they have acquired.