Late in the summer of 2007, after just a few months on the job, NRDC's first-ever Netroots campaign manager, Apollo Gonzales, posted a comment on an online message board where a few thousand Toyota Prius owners known as Hypermilers obsess about their hybrid cars. He thought this hard-core fan club, whose members compete against one another to see who can get the best mileage, might be interested to know that the manufacturer of their beloved automobile was opposing a bill before Congress that would mandate stricter fuel-economy standards. Maybe, he thought, this group of efficiency fanatics would want to do something about it.
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