Chf, Alex Bow Line At Toy Fair

摘要

Toy company Alex partnered with diversified home textiles producer CHF Industries to introduce the ALEX Home collection at the American International Toy Fair, earlier this month at the Javits Center here. Alex is known for its creative children's products; its line of more than 1,000 items encourage imaginative play and crafts projects. Alex products are told to the upscale specialty market through retail stores, catalogs and Internet sites in more than 80 countries. CHF previewed the line to home textiles retailers at market last September, and will now provide toy buyers a chance to get in on the debut. The launch collection will feature the new "Moody Monsters" - a theme Alex is introducing this year at the Toy Fair. The line will include a collection of bedding and bath items inspired by the Moody Monsters concept, which was designed to help children get over their bedtime fears by "channeling their inner monster."