Family Dollar Thrives On Promotions, Private Label

摘要

As its shoppers' habits shift with the economy, Family Dollar is actively altering its product mix to focus more on consumables and less on discretionary items. During the company's presentation at Deutsche Bank's Small and Mid Cap Conference this month, Family Dollar chairman and ceo Howard Levine said the 6,600-plus unit neighborhood discount chain is "working to increase our relevancy to the customer" by reinforcing its more promotionally priced offerings and expanding its assortment of "key consumables," such as food.