WestPoint Innovates Across Brand Lines

摘要

WestPoint made a major introduction with the Hanes brand in bedding and bath at market earlier this month.rn"The big idea is comfort from the inside - about building your bed from the bottom up," said Nancy Golden, senior vp marketing and brand management.rnMattress pads include directional tagging so that consumers know, literally, which end is up. All fashion beds have West-Point's SwiftFit bed skirts, which don't require lifting the mattress. Packaging for several of the products allows consumers to touch the goods in the same way Hanes socks are packaged so consumers can feel them.rnIn sheeting, Hanes offers two constructions: a drop-needle knit and a soft cotton.