When it comes to how the pillow and pad category is performing in the thriving e-commerce space, the answer seems to be "it depends," but there's a general consensus that the business is growing. "Market-share wise, we see a similar amount of pillows and pads bought online as in stores. One exception would be feather beds and fiber beds, where we see more sales online due to the size of the item as well as convenience," said Stefan Hunter, Downlite's director of ecom- merce.
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