Beaulieu Canada re-launches Homestyle Program

摘要

Beau-lieu Canada has updated its "Your Homestyle" retail merchandising program with modern spin. The company's marketing team has redesigned the "Your Homestyle," or (YHS), brand image and expanded it to now include hard surfaces such as hardwood, resilient and laminate in addition to rugs and carpets. Marketing data highlighted the need for a fourth lifestyle movement in order to more accurately portray the ever-changing segments of society: Boho Chic, which targets young adults who are both ecologically conscious and reformative and prefer a handmade, casual look with nature inspired themes.