Luxury linens house Frette will make its debut at NY Now this month as it looks to expand its wholesale business into the luxury retail segment in the Americas. In addition to its eight U.S. stores and ecommerce site, Frette also sells into the luxury hospitality and cruise line areas. Roughly two years ago, it began putting more emphasis on distribution to high-end department stores and dot.com retailers. "I'm a big fan of letting shoppers buy where they want to buy," Frette ceo Laurence Franklin told HTT. "We're relatively under-distributed in the U.S. compared to other luxury brands."
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