They opened a new Home Goods store down the road from me last week. You'd think it was the second coming of Sam Walton, R.H. Macy and Sol Price rolled into one. The store was jammed on opening Saturday with shoppers lined up at the cash registers, eagerly waiting to hand over a piece of their disposable incomes. And all without the benefit of grand opening coupons, klieg lights or skywriting. Of course, first-day histrionics at big national chains are not that unusual. These retailers have spent decades building up their brand names and public personas, so there's a recognition factor- not to mention a natural curiosity -that is to be expected.
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