Bulking Up

摘要

There are just five brands highlighted on the towel wall in the bath depart-ment at BBB's store in Manalapan, N.J. - which is fairly standard for the retailer. Altogether, however, the bath towel assortment in the unit runs to 24 collections, not including an assortment of close-outs on a clearance endcap deep inside the department and a mid-department endcap offering four-pack hand towels and six-pack wash clothes. The merchandise is not clearly delineated in its presentation as good/better/best, but the price grid tiers out that way - with a clear concentration on the mid-range. Just four collections feature a bath towel tagged at under $10, with seven collections whose bath towels retail at more than $20.