Live from St. Pete!

摘要

Black Friday was still three weeks away, but most of HSN's studios were decked out in holiday finery on Nov. 5 - and pushing sea- sonal home products. The day's big item in home textiles was a reversible plush throw from designer Jeffrey Banks. Banks had already appeared live at 2 a.m., then at 3 a.m. to sell viewers on the many ways in which they could enjoy the throw. At 10 a.m. he attended a product development meeting in the buying office. He would go back on air again at noon, 4 p.m. and 9 p.m. Meanwhile, Chris Nicola, HSN's senior vp for home, was tracking sales of HSN's TS (Today's Special), the Improvements All-Metal Color Project Light with Remote. By mid-morning, it was already exceeding targets. It was going to be a good day. "Today's Special has a lot of air time," explained Nicola. An item on TS can sell as many as 60,000 units in a day. "Well, not every item does that," he added. "And not every item is supposed to do that. I have stuff that's just for sizzle. I have stuff that's just crazy -I only make 100 units of it."