Pokemon Go Phenom Boosts Northwest

摘要

The Northwest Co. is racking up record points as demand soars for its Pokemon licensed products at a more rapid rate than the company has ever experienced. "Since the [Pokemon Go] app became this phenomenon, we've seen a lift in store sales of anywhere from 48% to 103%, which is pretty dramatic," president and ceo Ross Auerbach told H&TT. "This was literally in one week's time." The free, location-based, augmented reality game went live in July and became a pop cultural sensation, with over 100 million downloads worldwide by early August. Auerbach describes it as "The Pokemon Go phenomenon." Now Northwest is supplying, developing and committing new products to more retailers to meet consumer demand.