Are You Ready for Generation Z?

摘要

Nobody can quite agree on where to draw the lines that bracket their era. And there's still some dispute about what they should be called. But this much is not in dispute: The first wave of Gen Z consumers are on the cusp of adulthood and they will have a major impact on the market. Gen Z will be larger and more influential than Millennial, according to a recent Goldman Sachs Global Investment research report. The oldest are around 20, depending on the demographer; the youngest are in kindergarten. Earliest estimates count Gen Z as those born from 1994 on, though most consumer analysts don't start the clock until 1996/1997. The end bracket falls around 2010.