Forward Motion

摘要

There's good news for manufacturers and retailers of utility bedding: Consumers have sleep on the brain. Not since the Great Bed Bug Crisis a few years ago has consumer media devoted so much attention to the benefits of bedding products. "In the broadest context, there's an uptick in new research tracking health to sleep. [The selling proposition] is moving beyond the historical comfort issue," said Fritz Kruger, svp marketing at Pacific Coast Feather Company. "People increasingly realize the importance of getting a quality eight hours. That creates a halo effect over the category."