Lichtenberg Zeros in on Brand Extensions

摘要

Building on the popularity of its Sun Zero and Clean Window brands, Lichtenberg is presenting line extensions for both. "The growth has been explosive," said Scott Goldstein, president, about Sun Zero, noting it's the No. 1 energy brand. The newest addition to Sun Zero, said Amy Hanlon, executive vice president, is Draft Shield - a 100% blackout curtain that controls air circulation and serves as a sound barrier. Among the other Sun Zero products that will be shown at the virtual edition of the New York Home Fashions Market will be the Oslo theater-grade curtain that provides light blocking for at-home activities such as video gaming, movie watching and online streaming - all of which have been on the rise during the pandemic. The Sun Zero Harper, meanwhile, offers bright hues that play well with kid's bedrooms and playrooms.