Supima, BCI Team Up

摘要

Two of the most well-known names in the cotton world have joined forces to promote a unified sustainability platform for the key home furnishings fiber. Supima, which represents U.S. grown American Pima in the marketplace, announced it has become an implementing partner with the Better Cotton Initiative (BCI) for the upcoming 2020/2021 harvest season. It represents the first time the two organizations have joined together in this capacity. Together, they will work to establish a broader footprint for BCI-licensed Supima cotton in the marketplace with the future goal of attaining BCI licensing for all Supima cotton growers, they said in announcing the program. The two will also work with the American Pima industry to ensure that demand from brands and retailers for Supima cotton with a verified third-party sustainability license is met. According to the announcement, "Both Supima and BCI support the U.S. cotton industry's development of the U.S. Cotton Trust Protocol program and look forward to an alignment of programs in the future for a unified sustainability platform based on data, impact and authenticity."