The time is ripe for textiles at retail. But the only ones who seem to be taking a bite are luxury brands, according to Joe Derochowski, vice president and home industry advisor for consumer research firm The NPD Group. "Luxury [home textiles] brands are the only piece that is growing because they know how to tell their story to the consumers, and they are dong it through social media - getting inside consumers' minds, telling them about their products, about thread counts, their manufacturing," he told HTT, noting 70% to 80% of consumers still buy in stores. An array of upstairs home textiles purveyors are either expanding their retail businesses with new locations or adding retail to their business portfolios.
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