For lighting showrooms, having large enough merchandising space is critical and can be more expensive than it is for stores that carry smaller items. However, the age-old motto, "You can't sell from an empty cart" should inspire owners to arrange inventory in settings that are as spacious and well-accessorized as possible.rnIn the past, lamps could simply be lined up like appliances and still yield acceptable markups. Ceiling fixtures and wall sconces required little imagination or creativity to sell through. Today's more sophisticated shoppers, however, are demanding elaborate presentations and product romancing.rnWith increases in rent and other costs, merchants may find it difficult torndevote the amount of room they desire for vignettes. It becomes a question of making do with what is economically practical and affordable, both in the window and on the sales floor.rnBesides identifying the core customer, the showroom's manager must also select the merchandise mix that will deliver the most profits, plus determine how to display it effectively.
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