Led by John Arnold, author of E-Mail Marketing for Dummies, co-author of Web Marketing All-in-One for Dummies, and director of the ueber-popular e-mail marketing firm Constant Contact's University, the seminar covered techniques that audience members could apply when they returned home.rn"Web marketing is all about connecting with the consumer; it's a people game," Arnold stated. "Consumers are using the Web to make their purchasing decisions and people are connecting with influencers online, whether they are friends, family, or third-party reviewers."
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