Technology Meets the Challenge

摘要

At the beginning of the 21st century, the printing industry faces a number of challenges. Chief among these is how to succeed amidst very stiff competition — competition that comes not only from other printing companies, but also from providers of other communications technologies. Most industry observers and analysts agree that print will be around for many years to come. However, in the future, printed materials will be only one channel that publishers, manufacturers and corporations use to convey their messages. Advertising and publishing dollars even now are being budgeted to accommodate Internet-based and wireless communications along with print.