Post-Sales Call Communications: Personalization that Matters

摘要

What happens after a typical sales meeting? If you're like most salespeople, you get the standard "follow-up machine" in gear. Perhaps you send out a handsome package complete with a few of your spiffiest samples. If the prospect actually is more of a suspect, perhaps he or she will get a standard corporate packet or maybe just a letter. Of course, there are some salespeople who simply send nothing to follow up a sales call, no matter how well it went. Today's qualified prospects are too valuable to waste golden sales opportunities. Differentiation doesn't stop once you've walked out the door after a sales call. Post-sales communications that are personal and relevant will help you overpower the competition. If you take the time to do this, your customers will know they've been heard ... and that will get you at least halfway to winning all-important new business.