What I love about the early days of audio is that despite a lack of funds for R&D there was a concerted intent to create a product that both designer and consumer craved. New Product Development (NPD) is the term used to describe the process of bringing an idea to fruition. Crudely put, there are two parts to this process: technical design and market research. It is the latter that today seems to suffer from a lack of thought. It's not that researchers aren't in touch with the public's desires, it's just that they are intent on looking at the short term rather than examining the effect of a product in five, ten or even 20 years' time.
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