Aurex Micro System 15

摘要

Toshiba is one of Japan's oldest electrical and electronics manufacturers and enjoys an enviable reputation for making products of the utmost reliability. Even so, to compete in the tough hi-fi market of the late '70s it created a sub-brand for its most upmarket offerings: Aurex. Toshiba was not alone in adopting this strategy. National Panasonic had Technics, Sanyo had OTTO then Fisher, while Sharp launched Optonica. The Aurex marque had two main products: a noise reduction system for tape recorders called ADRES (Automatic Dynamic Range Expansion System) and a ground-breaking range of miniature hi-fi products. The components seen here were part of this series.