Say 'audio engineer' or 'sound reinforcement' to any decently-educated civilian, and he or she will probably have some idea what these terms mean. Say 'high-performance audio' to anyone not familiar with this journal, and you're likely to draw a blank stare in response. The words sound like normal English, but the phrase makes no sense. The lack of public recognition that haunts our market niche is compounded by what sometimes feels to be an almost conspiratorial lack of acknowledgement by mainstream journalists - people who should know better.
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