CBC Philippines dollarises value proposition

摘要

Connell Brothers Company Philippines (CBC Philippines) has landed Ashland Aqualon Functional Ingredients' (AAFI) first ever 'Value over Price' award. The gong recognises those AAFI distributors that "build the foundation of their sales based on relationships and valueadded services to customers instead of price competition", with CBC Philippines honoured for the value it added to AAFI's StrodexTM TH100 all-in-one surfactant while marketing and distributing it to paint manufacturers. "Anyone can sell on price but dollarising a value proposition is more difficult to achieve," says Brad Millwood, sales and marketing director, AAFI Asia-Pacific. "When you build strong relationships and dollarise your value proposition, you build long-term trust with your clients," he explains.