Fast-growing beer market in Poland

摘要

Beer consumption is increasing by some 10% annually in Poland, for the brewers that manage to build economies of scale. ABN AMRO Bank (Polska) has been helping Elbrewery, Poland's largest brewing house, consolidate its strong market share. "The fast-growing Polish market is attractive for Western brewers facing falling or - at best - flat domestic demand," explains Mariusz Grendowicz, Deputy Country Manager at ABN AMRO Bank (Polska). Considering the fact that the preference for domestic beer is as strong as 92% in Poland, the most efficient way of penetrating this market is to team up with local brewers which have an established market position, popular brands, and developed distribution networks. In return, the Polish producers gain access to Western technologies, know-how and additional funds to cover increasing development and marketing expenses.