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Fiskars' new team set to boost brands

机译:Fiskars的新团队将提升品牌知名度

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The appointment of Ian Mac-Queen as managing director of Fiskars Brands UK Limited heralds the beginning of a stronger retail focus for the Wilkinson Sword and Sankey garden products brands in the UK, says the company. Ian MacQueen has been a director of a number of retailing companies including Bensons for Beds, Great Mills, Bay 6 and Meyer Specialist Products. He brings his retailing credentials to Fiskars with the specific objective of capitalising on the potential for synergy between the two brands. He is also responsible for Kitchen Devils and Craft. Andrew Smith (left) is promoted to head of sales and marketing for Fiskars Brands UK, adding Sankey to his existing Wilkinson Sword, Kitchen Devils and Craft portfolio. Andrew has been with the company for seven years.
机译:Ian Mac-Queen被任命为Fiskars Brands UK Limited董事总经理,这预示着威尔金森剑和Sankey园艺产品品牌在英国开始更加重视零售业务。伊恩·麦克昆(Ian MacQueen)曾担任多家零售公司的董事,包括床用Bensons,Great Mills,Bay 6和Meyer Specialist Products。他将零售证书带给了Fiskars,其具体目标是利用两个品牌之间的协同潜力。他还负责厨房恶魔和工艺。安德鲁·史密斯(左)被提升为Fiskars Brands UK的销售和市场主管,将Sankey加入了他现有的Wilkinson Sword,Kitchen Devils和Craft产品组合。安德鲁已经在公司工作了七年。

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    《Hardware Today》 |2008年第8期|p.4|共1页
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