Objects of desire

摘要

In 2008 Father Christmas and his reindeer drove straight into the brick wall of the hardest economic crash since 1929 on Wall Street. Toolbank, at the time, were setting out to repeat the success of their previous seasonal campaign. With a warehouse bursting with seasonal stock and a large number of retailers looking for a Christmas present (any Christmas present) this could have cost the company dear. Instead the business delivered over two million copies of the eight page A4 leaflet along with a multi-channel chorus of media support. The question is, having ridden the recession once, can Toolbank pull it out of Santa's bag once again? And, if so, how?