The Company Profile... S1nn GmbH & Co. KG

摘要

While most companies profiled in The Hansen Report are major tier one and tier two suppliers whose products and strategies shape automotive electronics trends, this month's profile takes a look at a small German start-up that sees a niche for itself in the already overcrowded and highly competitive infotainment market. With fewer than 100 employees, Sinn believes it can provide carmakers the best bang for their audio system buck: high quality sound from inexpensive components. The company name is derived from the German word for sense: Sinn. Sinn literature states that hearing is the first cognitive human sense that develops, and that the ear is the number one organ of human perception. The company's goal is to "reproduce every possible sound pattern one to one," that is, to make the listener feel like he is hearing a sound exactly as it was created.