Der Einfluss von people pattern auf die Präferenz für die Gestaltung innerbetrieblicher Diagramme – eine empirische Studie

摘要

This paper proofs the impact of the identity in terms of certain not yet scientifically analysed cognitive filters (people pattern) to graphical and visual preferences of human being. Some items based on a people pattern questionnaire have been extracted in order to build up people pattern profiles that maintain people’s chart-type preference. That approach aims the identity driven prediction of the preferred chart-type, used for special business purposes to ease graphical interaction. This model can be used to include the auditor’s visual preferences already in the design process of business charts.