Harley-Davidson seeks young riders for greener bikes

摘要

Motorcycle maker Harley-Davidson Inc. is on a 30-day tour drumming up interest in a quieter model -- the planned electric motorcycle -- among environmentally conscious young consumers. CEO Keith Wandell said the electric motorcycle the company is considering building will help Harley-Davidson reach younger customers, who may be awed by quiet electric vehicles like the Tesla Motors' Model S sedan but lack big budgets for the cars. The company is seeking to expand its reach beyond its traditional customers, who are typically wealthy, middle-aged white men.