Fit for the future?

摘要

Faced with a tough and highly competitive economic climate, companies have to innovate to survive. Even as the economy recovers, they will face testing challenges, as issues like water scarcity and obesity - not to mention carbon - rise rapidly up the corporate agenda.rnSimply carrying on as normal is no longer an option: tomorrow's successful companies will be those that have the smartest ideas today. But which ideas are good ones and which are red herrings? Which products and services are likely to be successful in 10 or 20 years, in a more populated world where climate change impacts are hitting home? And will these new offerings help solve those problems - or exacerbate them?